Dear executives at Denver Business Journal, 9news, The Coloradoan, and Gannett:

I recently came across an absurd item in my RSS reader: "9News: Residents ask Illegal Pete's to change name." I say absurd because why anyone would seek to change the name of such a delicious burrito joint? I read the summary and decided to click on the headline:

What happened next caused pain, anger and loud obscenities lobbed at my computer.

You see, that headline and summary in my RSS reader (83 words) took me to a summary on Denver Business Journal (158 words)...

...which told me to finish reading the article, I had to click over to 9news. Great, one click isn't too difficult. I can handle one more click!

On 9news, I found another summary (212 words) leading me to click over to The Coloradoan, which published the entire story (606 words). HULK SMASH

To add insult to injury, I had to click not one, but TWO ads which covered the article copy...

... before I could read the full article at The Coloradoan.

To recap, that's FIVE whole clicks before I got the full story.


My guess is that this was an executive decision, and you ignored the pleas of your writers and editors who told you that this behavior is frustrating and absurd.

This type of craziness is why legacy media isn't attracting and engaging readers. Put yourself in your consumer's shoes. Who would possibly want to go through such silliness to read a simple article?

This type of behavior may lead to increased page views, but as advertisers seek to measure real engagement outside of page views, you're going to lose this game.

Please listen. I like your products. I really do! But I'm going to have to stop reading them because of this stupidity.